Service Quality Basics: Building Excellence from the Ground Up

Philomina Ucha
Last Update January 23, 2026
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About This Course

Course Overview:

Welcome to “Service Quality Basics: Building Excellence from the Ground Up,” a transformative course designed to introduce you to the foundational principles of service quality. In today’s competitive market, exceptional service quality is the key differentiator that sets businesses apart. This course will guide you through the essential concepts and practices needed to deliver outstanding service experiences that delight and retain customers.

Key Learning Outcomes:

By the end of this course, you will have acquired a solid understanding of the core principles of service quality. You will learn how to identify and analyze customer needs and expectations, and discover techniques to exceed them consistently. You’ll explore the importance of service design, delivery, and recovery processes, and how to implement them effectively within your organization. Additionally, you will gain insights into measuring service quality using various tools and metrics, ensuring continuous improvement and excellence.

Target Audience:

This course is perfect for beginners and early-career professionals who are eager to build a strong foundation in service quality. Whether you are just starting in a customer service role, or you work in a field where service excellence is crucial, this course will equip you with the knowledge and skills to enhance customer satisfaction and drive business success. No prior experience in service quality is required, making this course accessible to anyone passionate about delivering exceptional service.

Join us on this journey to mastering the basics of service quality and start building a reputation for excellence that customers will remember and trust!

Curriculum

15 Lessons

Introduction to Service Quality: Foundations and Principles

Defining Service Quality
The Five Dimensions of Service Quality
Foundations of Service Quality Quiz
Historical Perspectives on Service Quality
Service Quality Reflection Paper

Understanding Customer Expectations: The Key to Service Excellence

Designing and Implementing Quality Service Systems

Measuring and Analyzing Service Quality Performance

Continuous Improvement and Innovation in Service Quality

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Philomina Ucha

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