Course Title

App & Landing Page Mastery: Hands-On Skills for Success

Course Overview

This course is designed to empower learners with the practical skills necessary to create effective apps and landing pages, focusing on real-world applications and measurable outcomes. By engaging in hands-on projects and guided exercises, learners will apply their foundational knowledge to design, build, and execute app and landing page solutions, addressing specific business and technological needs in diverse contexts, including African and Nigerian markets.

Prerequisites

Participants should have completed the Acquire course on app and landing page fundamentals, covering basic design principles, user experience (UX), and user interface (UI) design. Familiarity with programming basics and digital marketing concepts is recommended.

Learning Objectives

• Apply design principles to create user-friendly app interfaces.
• Demonstrate the ability to develop responsive landing pages.
• Execute app functionalities using development tools.
• Build a cohesive app and landing page strategy for business needs.
• Design app solutions tailored to specific user demographics.

Target Audience

This course targets aspiring app developers, digital marketers, UI/UX designers, and tech entrepreneurs who seek to enhance their practical skills in app and landing page creation, with a focus on African and Nigerian markets.

Modules & Lessons

Module 1: Concept Refresher & Foundation Setup

• Concept Refresher: Overview of app and landing page fundamentals.
• Practical Demonstration: Walkthrough of successful African SME apps.
• Guided Exercise: Design a landing page mockup using wireframing tools.
• Self-Check Quiz: (5 questions)
  1. What is a wireframe?
  2. Identify three key elements of a landing page.
  3. Describe the importance of UX in app design.
  4. What is the role of a call-to-action (CTA)?
  5. List two benefits of responsive design.
• Reflection Task: Share insights on designing a landing page for a Nigerian startup.

Module 2: App Design & Prototyping

• Concept Refresher: Principles of user-centered design.
• Practical Demonstration: Prototype an app using Figma or Adobe XD.
• Guided Exercise: Create a prototype for a community service app.
• Self-Check Quiz: (7 questions)
  1. Define user-centered design.
  2. What are the steps in prototyping?
  3. Explain the role of feedback in prototyping.
  4. Name a tool used for creating app prototypes.
  5. What is a persona in design thinking?
  6. Identify a benefit of iterative design.
  7. Discuss a challenge in designing for diverse demographics.
• Reflection Task: Share a prototype example and discuss user feedback integration.

Module 3: Development & Testing

• Concept Refresher: Introduction to app development frameworks.
• Practical Demonstration: Using Flutter for cross-platform development.
• Guided Exercise: Develop a basic app feature and test it.
• Self-Check Quiz: (5 questions)
  1. What is Flutter?
  2. Describe the purpose of app testing.
  3. What are unit tests?
  4. Define cross-platform development.
  5. List a benefit of using development frameworks.
• Reflection Task: Discuss the testing process and its impact on app quality.

Module 4: Landing Page Optimization

• Concept Refresher: SEO and analytics in landing page design.
• Practical Demonstration: Optimize a landing page for a Nigerian e-commerce site.
• Guided Exercise: Implement SEO strategies and analyze page performance.
• Self-Check Quiz: (6 questions)
  1. What is SEO?
  2. Explain the role of analytics in landing page optimization.
  3. How does A/B testing improve landing pages?
  4. Identify a metric used to measure landing page success.
  5. Discuss the importance of mobile optimization.
  6. What is bounce rate and why is it important?
• Reflection Task: Analyze a landing page’s performance metrics and suggest improvements.

Project Work

Capstone Project: Develop a complete app and landing page solution for a local business or startup. Deliverables include a fully functional app prototype, a responsive landing page, and a strategy document outlining user engagement and conversion tactics. Evaluation criteria focus on design effectiveness, functionality, and alignment with business objectives.

Assignment Guidelines

Utilize the provided business canvas template to outline the app strategy, including target audience, key features, and competitive analysis.

Instructor Feedback Tips

• AI Feedback Example: “Consider enhancing the user journey by simplifying navigation paths.”
• Reflection Questions: “What feature do you believe will most impact user engagement, and why?”

Key Takeaways

Each module equips learners with actionable skills in app and landing page design, emphasizing practical application and real-world relevance, particularly within African contexts.

References & Learning Materials

1. YouTube: Responsive Web Design by Google Developers
2. Open Data: African Tech Startups Ecosystem Report
3. Toolkit: UI/UX Design Toolkit for Emerging Markets

Suggested Next Course

Commercialize Your App: Strategies for Market Success – Focus on launching and monetizing apps in competitive markets.