Boost Your Business: Mastering Social Media Basics

Philomina Ucha
Last Update December 19, 2025
0 already enrolled

About This Course

Unlock the potential of social media to elevate your business with our course, “Boost Your Business: Mastering Social Media Basics.” This course is designed for entrepreneurs, small business owners, and marketing novices who are eager to harness the power of social media to expand their reach and engage with customers effectively.

In this engaging and practical course, you will explore the fundamental principles of social media marketing. We will guide you through the setup and optimization of your business profiles across major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. You will learn how to create compelling content that resonates with your target audience and discover strategies for increasing follower engagement and driving website traffic.

Key learning outcomes of this course include:

  • Understanding the role and impact of social media in modern business.
  • Setting up and optimizing social media profiles to reflect your brand identity.
  • Crafting effective content strategies tailored to different platforms.
  • Learning the basics of social media analytics to measure and improve your efforts.
  • Developing a consistent posting schedule and utilizing tools for efficient content management.

By the end of this course, you will have the foundational knowledge to launch and manage successful social media campaigns that can significantly boost your business’s online presence. Whether you are looking to increase brand awareness, drive more sales, or build a loyal community, this course will equip you with the essential skills to achieve your goals.

Join us on this journey to build a robust social media presence that truly stands out. No prior experience is necessary—just a willingness to learn and a passion for growing your business through the dynamic world of social media.

Curriculum

15 Lessons

Introduction to Social Media for Business

Understanding the Role of Social Media in Business
Identifying the Right Social Media Platforms for Your Business
Creating a Social Media Strategy
Develop Your Business’s Social Media Strategy

Understanding Key Social Media Platforms

Crafting Effective Social Media Strategies

Engaging Your Audience and Building Community

Analyzing Performance and Optimizing Strategies

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Philomina Ucha

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