Mastering Online Ad Campaigns: Practical Skills for Success

Philomina Ucha
Last Update December 1, 2025
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About This Course

Hands-On Snail & Bee Farming: From Knowledge to Practice

Course Overview

This course enables learners to apply their foundational knowledge of snail and bee farming through immersive hands-on activities. Designed at the Demonstrate stage of the ADC framework, this course ensures participants can effectively manage and optimize snail and bee farming operations, applying practical skills to real-world farming scenarios within African and Nigerian contexts.

Prerequisites

Participants should have completed an Acquire-level course on snail and bee farming, possessing foundational knowledge of biological requirements, farming systems, and economic implications.

Learning Objectives

  • Apply: Utilize foundational knowledge to manage snail and bee farming operations.
  • Demonstrate: Showcase proficiency in the cultivation and maintenance of snails and bees.
  • Execute: Perform effective farming techniques and strategies.
  • Build: Create a sustainable farming model tailored to local conditions.
  • Design: Develop and implement a farm management plan.

Target Audience

This course is designed for aspiring agricultural entrepreneurs, small-scale farmers, and hobbyists in Nigeria and Africa who wish to transition from theoretical understanding to practical application in snail and bee farming.

Modules & Lessons

Module 1: Snail Farming Basics

  • Concept Refresher: Overview of snail farming biology and environmental needs.
  • Practical Demonstration: Video walkthrough of setting up a snail farm.
  • Guided Exercise: Establish a small-scale snail habitat.
  • Self-Check Quiz:
    1. What are the ideal environmental conditions for snails?
    2. How do you manage snail breeding?
    3. List three common snail breeds found in Nigeria.
  • Reflection Task: “Share what you learned by creating a snail habitat.”

Module 2: Advanced Snail Farming Techniques

  • Concept Refresher: Nutritional needs and disease management.
  • Practical Demonstration: Techniques for optimizing snail growth.
  • Guided Exercise: Develop a feeding schedule and health checklist.
  • Self-Check Quiz:
    1. How do you prevent diseases in snails?
    2. Describe the process of snail feeding.
  • Reflection Task: “Discuss your experience managing snail health.”

Module 3: Bee Farming Fundamentals

  • Concept Refresher: Introduction to bee biology and hive management.
  • Practical Demonstration: Setting up a basic beehive.
  • Guided Exercise: Assemble and place a beehive.
  • Self-Check Quiz:
    1. What are the key components of a beehive?
    2. Describe the role of a queen bee.
  • Reflection Task: “Describe your process of setting up a beehive.”

Module 4: Advanced Bee Keeping Strategies

  • Concept Refresher: Advanced hive management and honey extraction.
  • Practical Demonstration: Honey extraction and processing.
  • Guided Exercise: Perform a mock honey extraction.
  • Self-Check Quiz:
    1. How do you manage hive productivity?
    2. Explain the process of honey extraction.
  • Reflection Task: “Reflect on your experience with honey extraction.”

Module 5: Integrated Farming Systems

  • Concept Refresher: Benefits of integrating snail and bee farming.
  • Practical Demonstration: Case study of an integrated farm in Nigeria.
  • Guided Exercise: Design a plan for integrating snail and bee farming.
  • Self-Check Quiz:
    1. What are the benefits of integrated farming?
    2. How can snail and bee farming complement each other?
  • Reflection Task: “Propose an integration plan and its potential benefits.”

Project Work

Capstone Project: Develop a comprehensive snail and bee farming business plan.

  • Deliverables: Business model, operational plan, financial forecast.
  • Evaluation Criteria: Feasibility, sustainability, and innovation.
  • Expected Outcomes: A viable plan ready for implementation.

Assignment Guidelines

  • Use the provided business canvas template to outline your business model.
  • Include detailed plans for both snail and bee farming operations.

Instructor Feedback Tips

  • Utilize AI tools for feedback on business plan drafts.
  • Reflect on feedback to improve and iterate on plans.

Key Takeaways

  • Mastery of snail and bee farming techniques.
  • Ability to integrate farming systems for increased productivity.
  • Development of a sustainable and practical business model.

References & Learning Materials

  1. YouTube: Setting up a Snail Farm
  2. Open Data on Nigerian Agriculture
  3. Toolkit: Sustainable Bee Farming Practices

Suggested Next Course

  • Commercialize: “Market Your Farming Products: Strategies for Success”

Curriculum

15 Lessons

Introduction to Online Advertising: Concepts and Platforms

Understanding Online Advertising: An Overview
Exploring Advertising Platforms: Social Media, Search Engines, and More
Online Advertising Concepts Quiz
Key Components of Successful Ad Campaigns
Research and Compare Online Advertising Platforms

Crafting Effective Campaign Strategies: From Goals to Execution

Designing Creatives and Copy: Engaging Your Audience

Data-Driven Optimization: Analyzing and Adjusting Campaigns

Measuring Success and Future Trends in Online Advertising

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Philomina Ucha

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